Dr Arendse was starting her own dental practice from scratch. She had the qualifications, the experience, and a clear vision for the kind of practice she wanted to build. What she needed was a brand that patients could trust from the first time they saw it.

We developed the full brand identity and strategy. The logo brings together a tooth and her initial, a simple idea that gives the mark a personal connection to the person behind the practice. The colour system, iconography, stationery, and social content all followed from that same starting point.

A new practice earns patients one impression at a time. The brand needed to feel approachable and professional in equal measure, and hold consistently across everything from a business card to a social post.